SUMMARY:

Braze is a marketing platform that brings every messaging channel—email, SMS, push, in-app, and more—into one place so marketers can orchestrate personalized conversations with customers based on their unique behavior and preferences.

It’s a very human approach to digital marketing. That’s what we wanted to show with the new brand.

Awards

Finalist, Brand Redesign - 17th Annual Shorty Awards

2024

Platinum Winner, Best Rebranding Effort - Titan Brand Awards

2024

Platinum Winner, Strategic Communications - MarCom Awards

2024

The Tagline

Jimi Hendrix had a guitar. Martin Scorsese had (and still has) a camera. In the right hands, the right tools can be downright captivating.

As we searched for a tagline to anchor the new brand, an idea emerged: Braze is a tool of absolute engagement. One that allows marketers unlock their full creative potential.

That’s how Be Absolutely Engaging was born.

The Brand Voice

With a new, inspiring tagline in tow, it was natural to reevaluate our tone.

So, we looked back to our audience of marketers—some of the the most discerning, funny, witty, and sometimes skeptical creative professionals—and learned how to speak their language..

The New Look

With a strong, human voice created to speak directly to our audience of marketers, we wanted to inject even more humanity into our brand.

We widened the color palette, added super graphics derived from our logo mark, and, for the first time in the brand’s history, we incorporated photography.

Going Live

For B2B tech brands, the website is not just the first point of contact for prospects and customers—it’s a bustling hub of new products, thought leadership content, and innovative ideas. Creating an on-brand web presence that matched that spirit was essential.

Out-of-home

  • Singapore

  • London

  • Cannes

  • San Francisco

  • New York City

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