SUMMARY
Casper is a sleep company that designs and sells thoughtfully engineered mattresses and sleep products, sold online and in stores, to make better sleep simple and accessible. The retail marketing team at Casper wanted to create a series of training videos about their 4D Sleep technology to distribute to the company’s retail teams and help them better understand the technology behind Casper mattresses.

I developed the content strategy, co-wrote the scripts, then produced and co-directed the shoots.

Check a few of them out below.