SUMMARY:
MoEngage wanted to create a competitive out-of-home campaign to appear in Las Vegas in late September of 2025. The result is a unique, visually bold campaign anchored by a new tagline, copy, and art direction I provided for MoEngage.

The campaign appeared across 33 surfaces at the Harry Reid International Airport in Las Vegas, in geofenced taxi-cabs from the airport to downtown Las Vegas, and on 8 surfaces in the Harmon Square area of downtown Las Vegas.