Plaid

CUSTOMER MARKETING CAMPAIGN 

Summary:

Recent customer marketing work I strategized and wrote for Plaid that appeared across organic and paid channels.

There were about 20 of these total for different brands they work with and some are still trickling out.

MY ROLE: COPY SUPERVISOR, WRITER, CREATIVE LEAD

I created the copy style, tone, and direction for the campaign, then wrote the static ads themselves, and collaborated with Plaid’s internal design team, providing visual direction for the ad designs.